Make Non-Toxic Your First Choice

I used to feel comfortable about what I do to take care of myself. That changed back around 2009; a year I began to question many things such as what is the point of healthy clean living if the environment, or food or toxic chemicals were causing early cancers in the populations born in the 1950s and 1960s?

It was 2008 two women close to me had breast cancer. Both healthy in body and mind, one in her early fifties and the other in her forties, and the year my husband discovered his late stage rectal cancer. He was 45. Not one of these three had hereditary factors for their cancer. If I ever thought that poor lifestyle habits and genetics were the likely causes of cancer, these three people blew that thought out of the water for me.

Since then, it seems to me, random occurrences of cancer have become frequent. Indeed, the World Health Organization (WHO) is predicting an increase or a surge of 57% worldwide in the next 20 years.  The Centers for Disease Control (CDC) lists the top five cancers being prostate cancer, breast, lung, and colon and rectal cancers. Do you know someone diagnosed with any one of these early in life? I’ll bet you do.

As a society we have learned to question ingredients in our food. We know that artificial ingredients in processed food, while cheaper, are not good for our bodies. Whether we like it or not, we have learned a great deal about the food we eat, the water we drink, and the air we breathe in the last 10 years.

Still, there is more that we need to understand, such as the safety of things like soap, cosmetics, hand or face cream, deodorant, toothpaste, hair spray, shampoo, any product that projects itself as a cure or enhancement. Women and girls are the targets for cosmetic enhancers from body shapers to manicures and pedicures. Let’s not forget ink. It’s popular in recent years for men and women of all ages to alter their skin with permanent tattoos. Tattoos might be another post altogether, but for now I’ll just say I don’t trust “ink” as a safe enhancement, embedded in the skin by anyone.

Our skin is the largest organ of the human body. Its function is protection. It protects our internal organs, our skeletal and muscular systems; it supports and houses our cardio, nervous, and immunity systems. Ultraviolet rays are not the only threat to our skin. Toxins found in everyday items are just as deadly, just as carcinogenic. Over time, these things that seem mundane to us actually leave a trail in our physiology. Over time, chemicals break down the safety barrier that is our skin.

Some manufacturers and companies have taken a stand to remove carcinogens and toxic chemicals. Johnson & Johnson is one such company. The Subway franchise and their use of an unnatural ingredient was found by Vani Hari (the Food Babe), a blogger and activist. With 50,000 signatures in a petition and media glare, Subway cleaned up by removing azodicarbonamide from its breads.

I can’t help but wonder why Johnson & Johnson, Subway, and many others would originally use carcinogens or any unnatural ingredient in their food. In other cases, companies use industrial type products that just don’t belong in our bodies. P&G recently agreed to remove bits of plastic from toothpaste. Those tiny flecks of color made it easy to sell as something better, more innovative, than it was.

The FDA, while they may have standards, does not inspect or regulate in this regard. We are left to ourselves to “trust” big companies with the little details of consumer safety. The job belongs to each of us to question and seek answers for the greater good.

Comments Off

Filed under KJ Communications

What You Need to Know About Strategic Planning

Starting a business; what a wonderful dream it is. I would say it’s right up there with writing the next great American novel. Live according to your own terms. Be your own boss. Leave a lasting legacy, and so much more.

Where do you begin? What is the first step? A business plan is what you need. It’s not something you can start and finish in a day. I find it easier to start with an outline, like a skeleton. When the skeleton is complete, the details will be easier to show.

The purpose of a business plan is to serve as a guide through the life of your business. You will need the complete business plan to apply for funding of any sort. You will find it helpful to stay on course with your goals.

Part of the business plan is the strategic plan. The strategic plan identifies goals and actions for the growth of your business. As you move along in your business, the strategic plan will streamline practices, boost productivity, and help expand markets.

Consider that the strategic plan output relates to high level goals and initiatives. The plan improves communication and teamwork. This is not to say that everyone who starts a business, and develops a strategic plan along with the business plan, will be successful. Communication is crucial to success. Think hard and be honest about how you communicate to others. What’s your style? How do people respond to you?

There are five components of the strategic plan. You should learn them in the following order:

  1. State your purpose or vision for you business. Be brief yet blunt.
  2. State your goals. State them in a list or a paragraph.
  3. What are your strategies?
  4. Strategies require action. What are your actions?
  5. Monitoring plan; you must have one. This is where  your document benchmarks, checkpoints, and milestones. Via the monitoring plan, you will see what strategies work and what do not work.

When you arrive at this point in working your business and plan, you have achieved an efficient business. Pat yourself on the back but don’t get too comfortable. There is still a long way to go.





Comments Off

Filed under KJ Communications

What you need to know about seasonal blues | LinkedIn


Thank you for reading my work. I am happy and proud to say that I am writing on LinkedIn. When you see a link like the one below, please click to see it on LinkedIn. You do not have to have a LinkedIn profile to see it.

If you like it, please give it a thumbs up on LinkedIn.

What you need to know about seasonal blues | LinkedIn.

Comments Off

Filed under KJ Communications

Using Devices and Apps to Get Fit Quick | LinkedIn


Thank you for reading my work. I am happy and proud to say that I am writing on LinkedIn. When you see a link like the one below, please click to read the text on LinkedIn. You do not have to have a LinkedIn profile to see it.

If you like it, please give it a thumbs up on LinkedIn.

Using Devices and Apps to Get Fit Quick | LinkedIn.

Comments Off

Filed under KJ Communications

State Level Decisions Impacting You

I am passionate about better healthcare in this country as well as educating folks everywhere about being their own advocate. Now is a great time for consumers to demand what they want. In fact, there has never been a better time for people to make change. I think we know our government is not able to change. We however, are capable of moving mountains.

As years pass we all have certain experiences with our health as well as the systems that manage our care.

We learn quickly there are many gaps in our current system. One problem with the Patient Protection and Affordable Care Act (ACA, Obamacare) is that while it is the law, some states are in and some opted out. There really can be no opting out if we want to curtail the spiraling costs associated with making healthcare too expensive for families. Those states that are in have accepted the funding from the Obama Administration to grow and improve healthcare. Technology has a huge role in moving from paper to digital, and the technology must be precise in compliance rules and privacy as stated in HIPAA.

Now, I want you to know a bit more about me.  I finished college on my schedule, not the schedule of traditional peers. I was a bit older. I was older still when I did my master’s. However, let me be clear about this: I am not old, and I am definitely not a dinosaur.

Beginning my master’s degree brought me to a point of decision. I had to think deep about who I am. Would I be cautious or would I embrace new rules?

I decided to embrace a new normal. I have studied, adopted and adapted to our social society. Like many who grew up before all of this fabulous technology became the norm, I was cautious. I know some did not adopt or adapt. Some left jobs to avoid learning the new rules, as comedian Bill Maher likes to say. My long view was that I have 25+ working years ahead of me. I’m here to play and I’m here to stay. I would like to relax in my later years and write novels.

Since then, I have pursued my passion for writing and health communication. I have bigger dreams and I want to meet them. I hope Elizabeth Warren and Hillary Clinton see this. I continue to believe that I have time and a purpose.

Here’s a chart you ought to see. It’s a great depiction of the value healthcare holds in each state.  After seeing the chart, are you satisfied or not?

See the latest update on states implementing or not, the Medicaid Expansion.

See the latest update on states implementing or not, the Medicaid Expansion.

Comments Off

Filed under KJ Communications

Facebook Friends and Enemies

Facebook is a great social networking site as it allows us to communicate with our friends and relatives. Worldwide people and businesses have their own Facebook account. In the beginning of Facebook, the user experience was great in that Facebook was free.

Nothing is free. We know now, as if we didn’t before,  that nothing is free applies to Facebook as much as any other business.

“Users must stop being cogs in its profit-generating wheel and start mucking up the machine,” I thought this was an interesting start to an article recently, without attribution, by E. Alex Jung’s article, Is it time to quit Facebook?

When in history have consumers not been cogs in profit generating? Never, that’s when.

Facebook knows this and while I feel Mark Zuckerberg was as surprised as anyone by its growth and success, the company is playing a risky game with business owners, small and large now. Small business doesn’t matter to Facebook. Entrepreneurs included in the small group.

However, it’s bad karma to deliberately, across the board, invite your friends in and then not make them feel at home. Does this ring true with you?

Carol Steven, in her article also titled Is it time to quit Facebook?, appearing on LinkedIn Pulse, concludes her essay on the side that Facebook is still a good value. “Consider a small fee, like a dollar a day.”

A while back, when Facebook was still the rage, entrepreneurs and start-ups could rely on the Facebook advertising model as affordable and far-reaching. Not true anymore with the change in algorithm affecting news feeds.

I like Facebook for what it offers with family and friends. As a start-up myself, Facebook appealed to me for the reasons above. I stopped putting quarters into the machine however when some questioned if Facebook pays people to Like pages in ads. This was after a change in which organic views dropped dramatically, and Facebook made no secret of the fact that going forward, organic Likes and Follows would be few and far between. In the Facebook forum, Facebook did not directly answer the question. It’s possible that a third-party unknown is in for easy money. I don’t know.

I guess I’m a bit disappointed that a company like Facebook cannot find space within itself to help small businesses get established with a following that is real and organic. Doesn’t such willingness to help ultimately behoove both Facebook and start-ups? In my mind it does.

The platform is there. It’s ready to go. But Facebook today is a busy place making millions every day off the backs of its followers.

Don’t expect any help or service from Facebook, even if you pay for it. You’re just a cog in the wheel, as the saying goes. Now I have to think of a different original title for this post. I hope it scores.

Comments Off

Filed under KJ Communications

No-Nonsense Caring & Daring Self Discovery

I love it when people ask me what I do because I am not just one of anything.  The truth is, some folks are just one thing; like a banker, an insurance representative, a chef, a dentist, a doctor, a nurse, a programmer, and so many more hard-earned career titles. However, that is not to say that anyone is one-dimensional. We are all multi-dimensional in different roles through out each day.

As it turns out, if I put all the pieces of my past together, I am a writer, a health communicator with a nice mix of clinical experience from working in the trenches as a Licensed Nurse’s Aide, and industry experience from a decade in health and financial services, a marketer of services and products, a director, an entrepreneur three times up to bat.

I am not much of a sports enthusiast. I will say I like baseball. I can follow the game, and as a visual person and writer, the baseball metaphors are fab. I am also a wife and a mom, and we have four dogs; two Tibetan spaniels, one Shih Tzu, and one hound mix getting on in years. I am also an advocate for change in many social issues. I’ll save that for another day.

What makes me different, is my young midlife. I often feel that I’m too young to have a husband with terminal cancer diagnosed in 2008. I’m too young to have to support his illness and illnesses that go along with cancer; to be strong in the face of his weaknesses.  I fear I can’t possibly be strong enough for him and me, and our son, and all that goes along at end of life.  What scares me the most today is knowing all treatments and therapies are exhausted. If you have stood in shoes like mine, you are different too. Life like this changes people and families and friends.

So, once again, I am trying something new in my professional development (Batter up!). In an effort to support my family and hopefully to help others like me, I  am going the Full Monty on ideas I’ve put off for various reasons. Mainly anxiety and fear.  I must stop self-defeating thoughts. We all have demons, a point so poignant and clear with the suicide of actor and comedian Robin  Williams. There is a saying that writing is easy,  just open a vein. The truth is, we really don’t know where our talents lie until we try.

Don’t be mislead. I’m not going the Full Monty nude. I mean that I am going transparent with facts and fears blocking my path (Play ball!). I’m going to dare to dig deep on issues I’d rather run from. I have found faith, and some peace through yoga, and the benefits of physical fitness. Maybe I’ll rediscover my quirky sense of humor. I have to admit, I’m tired of all the seriousness of the day.

Comments Off

Filed under KJ Communications

Bring your best brand to market

Still, after all this time it happens that someone new to me says they don’t take part in social media. I smile and accept the statement, generally. However, if it comes from someone at the helm of a business, they are not tune with today.

  • True, not everyone is on Facebook.
  • True, not everyone is on Twitter. Twitter is another animal altogether. It’s not so much that Twitter requires skill, Twitter requires a good deal of chutzpah.

You need someone on board full-time to really benefit from social media, all platforms. Two, at the rate things are changing. Keep this in mind at budget time.

Sometimes the objection is fear of having to converse with a customer or visitor to their Facebook page. After all, isn’t that what Facebook is about? Other times I hear “Oh, I couldn’t learn that at this point…”

  • True,  I try to avoid using too much energy and time with folks who have no interest. I’m not a salesperson, I just help your business with what tools I have. Online chat requires chutzpah. Feeling out of control is a pervading issue for those intimidated by social. Yet control is in your hands, you can mold it as you wish. Are you the messenger or is your chosen platform your messenger?
  • You have control over the message and messenger. Say you have a brand message you want others to know about, be they in your community or across the country or around the world, nothing gets it there faster than Twitter. However, there are contenders. One tweet, no matter how finely tuned the 140 characters are,  if it’s not delivered repeatedly,  it’s lost. So are you.

In my experience,  the business chief of whatever who recoils from Twitter, not watching or participating is lost at the need for repetition. They don’t see it because they don’t look at it, therefore don’t understand. Look back in time (or watch Mad Men on Netflix like I did) and it’s a lot like planning your television ad campaign. Repetition is so necessary that you deserve a dedicated person in the budget. Think Mad Men style of advertising and branding yet realize engagement is crucial. It takes a measure of understanding and investing to get the mixture spot-on. If  a dedicated social media expert is not a budget item,  you will spend far more than you need to. Choose not to take part and you lose market share, new customers, or worse, lose to your competition. Social is that important.

Know who your customer is and target your effort to where they are. If you target  millennial clients, Facebook is not where you want to put all of your muscle, but it cannot be omitted from the mix. You want a mix with a bullseye on your target audience. This requires thought and planning.

  • True, Facebook boasts 50 million pages, 1.28 billion active users
  • True, there are several other sources of social that cannot be overlooked in today’s market: Instagram, Google+, Snapchat, YouTube, LinkedIn, Pinterest, Vine, and of course, blogs.

That’s all for today. Other sources and the importance they carry will be the subject of posts to come.  Oh, let’s not forget the nail biter, analysis, and what it all means. I’ve had a debilitating case of writer’s block for some weeks now. I hope the worst is behind me.

Please stay tuned, bring some friends in and stay social!


(source: Social Media 2014)


Comments Off

Filed under KJ Communications

Building Sustainable Communities with Public Health Professionals

Public health was a large part of my graduate studies. I recall after a long day at work and late night of class work I would drift off to sleep thinking about rebuilding communities; bringing health care to places that had few choices. I know that sounds like an exaggeration–dreaming of rebuilding communities. Who does that?

In my grandest dream, a public health association opens in a town fraught with insecurities. Health insecurities and others such as, food, shelter, employment. These insecurities make an unstable, poor living environment. Over time, this insecure town or city in my head would blossom into a thriving community. It all begins with health.

Now remember, that was a dream. In reality, I  use my skills and passions to serve the masses of this state. Later I may go to another, or just a struggling population in the U.S. that is lacking essential services. There are more than I want to count of such communities in this country. The essentials lie in the breaking down the masses—to people, then bringing in services for the masses. The process is, of course, more complicated than I can say here.

We all need public health. It is, in my opinion, the most under appreciated aspect of health. Often, people do not realize that they benefit from local public health professionals. Public health is about people and sustaining communities. The people I work with share my passion for a thriving, healthy population. New Hampshire already is that way. Still, we want to do more.

Where does your community or state stand on the issue of public health? Do you know? Support your local public health affiliate where you live. Your support keeps people healthy.

Comments Off

Filed under KJ Communications

Obama administration approves reference pricing for insurers

If reference pricing is not a term you hear about often—or ever, let’s talk about it now. By definition, reference point pricing is a strategy or a basis or standard for evaluation. It’s like the suggested manufacturers retail price. Check out the short video as another example.

News from the White House is the Obama administration approved reference pricing for insurers. In other words, insurers can cap payments to providers.

I am a consumer and you are a consumer. At some time, we are all healthcare consumers. In the marketing and consumer world of retail, reference point pricing sells merchandise or services. As a strategy it works in subtle consumer convincing that they are paying a reasonable priced for a service or product. This strategy reflects how much consumers expect to pay. We do it all the time. If the price is too high, we shop around or wait for a sale.

In an article released today by, reference pricing will save more than $10,000 per hip or knee replacement surgery. That is a figure to stop and think about. The burden to the people is the difference, or the balance, between the reference price and the hospital charge. The burden to physicians is a smaller reimbursement.

There are 332,000 hip replacement procedures happening in a year in this country. In addition, just for the sake of knowing, the Centers for Disease Control and Prevention also report 719,000 knee replacements. Saving $10,000 per procedure is a staggering amount of money. The difference between what the hospital charges and what insurers will pay, falls to the patient.

The sum of money a hospital pays for collections now will be higher in the future. Individuals and families that, now, have medical bills they cannot pay, can expect more of the same down the road. It all comes down to shopping. If you need that hip replacement, you will want to shop around.

Comments Off

Filed under KJ Communications