Facebook is a great social networking site as it allows us to communicate with our friends and relatives. Worldwide people and businesses have their own Facebook account. In the beginning of Facebook, the user experience was great in that Facebook was free.
Nothing is free. We know now, as if we didn’t before, that nothing is free applies to Facebook as much as any other business.
“Users must stop being cogs in its profit-generating wheel and start mucking up the machine,” I thought this was an interesting start to an article recently, without attribution, by E. Alex Jung’s article, Is it time to quit Facebook?
When in history have consumers not been cogs in profit generating? Never, that’s when.
Facebook knows this and while I feel Mark Zuckerberg was as surprised as anyone by its growth and success, the company is playing a risky game with business owners, small and large now. Small business doesn’t matter to Facebook. Entrepreneurs included in the small group.
However, it’s bad karma to deliberately, across the board, invite your friends in and then not make them feel at home. Does this ring true with you?
Carol Steven, in her article also titled Is it time to quit Facebook?, appearing on LinkedIn Pulse, concludes her essay on the side that Facebook is still a good value. “Consider a small fee, like a dollar a day.”
A while back, when Facebook was still the rage, entrepreneurs and start-ups could rely on the Facebook advertising model as affordable and far-reaching. Not true anymore with the change in algorithm affecting news feeds.
I like Facebook for what it offers with family and friends. As a start-up myself, Facebook appealed to me for the reasons above. I stopped putting quarters into the machine however when some questioned if Facebook pays people to Like pages in ads. This was after a change in which organic views dropped dramatically, and Facebook made no secret of the fact that going forward, organic Likes and Follows would be few and far between. In the Facebook forum, Facebook did not directly answer the question. It’s possible that a third-party unknown is in for easy money. I don’t know.
I guess I’m a bit disappointed that a company like Facebook cannot find space within itself to help small businesses get established with a following that is real and organic. Doesn’t such willingness to help ultimately behoove both Facebook and start-ups? In my mind it does.
The platform is there. It’s ready to go. But Facebook today is a busy place making millions every day off the backs of its followers.
Don’t expect any help or service from Facebook, even if you pay for it. You’re just a cog in the wheel, as the saying goes. Now I have to think of a different original title for this post. I hope it scores.